100 Black Products, Brands & Creators I've Bought, Shopped & Used — A Juneteenth Celebration

By Brittany Washington, Founder of My Beautiful Fluff

Juneteenth is more than a holiday — it's a reminder of the power, resilience, and brilliance of Black people. And one of the most powerful ways I know how to celebrate is to put my money where my mouth is and support Black-owned businesses year-round.

This list is personal. These are brands I have actually bought from, shopped with, used, worn, eaten, learned from, and been blessed by. From my Quad Cities backyard to Chicago, Des Moines, and beyond — this is Black excellence in action.

Let this be your ultimate Black shopping guide. Bookmark it. Share it. Shop it. 🖤

BEAUTY & HAIR CARE

1. Barter Black — Marketplace/Community | barterblack.io

A membership-based bartering platform helping Black entrepreneurs grow and scale by exchanging services for Barter Bucks. Founded by Nicole Murphy.

2. Design Essentials — Hair Care | designessentials.com

Premium hair care products for all textures — a staple in the natural hair community.

3. Full Figured Fierce (Dionne Reeves) — Plus Size Community/Model/Brand Influencer | fullfiguredfierce.org

Lead Actress of upcoming Comedy Drama Black Shero on Demi TV, Model & Brand Influencer empowering the plus size community. "I never said it was easy. I said it was necessary."

4. Felicia Leatherwood Brushes (The Best Brush Ever) — Hair Tools | brushwiththebest.com

The original detangling brush created by celebrity natural hair stylist Felicia Leatherwood. Cuts detangling time in half — a natural hair must-have!

5. Kaleidoscope Hair Products — Hair Care | iluvcolors.com

Home of the Miracle Drop System — promoting growth and cultivating healthy hair for all types and textures. Founded by Da Real BB Judy.

6. Hairbrella (Tracey Pickett, CEO) — Waterproof Satin-Lined Hair Protection | hairbrella.com

The OG satin-lined rain hat brand! Waterproof hats, swim caps, shower caps, sleep caps, sun hats, rain jackets & more — all satin-lined to protect your hair. As seen on GMA, Oprah Daily, Forbes, The View & Beyonce.com!

7. My Crown, My Glory — Hair/Beauty | mycrownmyglory.org

100% nut-free, handcrafted hair and skincare products developed with the guidance of an African American cosmetic chemist. Safe for sensitive skin and allergy sufferers.

8. Dr. Herbal's Organic & Vegan — Holistic Wellness/Hair, Skin & Body | drhairoil.com

Organic & vegan holistic wellness for hair, skin & body — inside and out. Located at Navy Pier, Chicago.

9. Fluffy Girl Creations (Nikki B) — Body Positive Gifts/Self-Care/Bath Bombs | fluffygirlcreations.com

Self-love & body positivity brand offering unique gifts, bath bombs, stocking stuffers & more. Embracing the plus size community with love!

10. Ashunta Sheriff Beauty — Clean Beauty/Makeup | ashuntabeauty.com

Emmy-nominated celebrity makeup artist Ashunta Sheriff Kendricks brings 20+ years of Hollywood expertise. Highly pigmented, cruelty-free, vegan products for ALL skin tones. Voted Top Liquid Blush of 2024 by Oprah Daily & NewBeauty! As seen in Vogue, Allure, People & more.

11. Delali Robinson Cosmetics — Clean Beauty/Makeup | delalicosmetics.com

Black-owned clean beauty brand — lightweight foundation, best matte finish, vegan-friendly, cruelty-free & paraben-free.

12. Harmon Polish (Kemah Duopu) — Vegan Nail Polish/Self-Care | harmonpolish.com

Vegan, non-toxic nail polish where every shade is named after a positive affirmation. Goldman Sachs Black in Business alum. Named Glamour Magazine's Best for Curly Hair 2024.

13. All Butter'd Up — Handmade Skincare/Shea Butter | liinks.co/allbutterdup

Handmade whipped shea butter — no greasy residue. Skincare. Self care. Self love.

14. Dreem Beauty — Beauty/Hair/Cosmetics | dreem-beauty.com

Home of Dreem Hair Collection — pre-washed & ready to melt True HD Lace, lashes & lip kits.

15. Bailey's Butters — Natural Skincare | baileysbutters.shop

Michigan-based wellness brand offering natural, heavenly whipped body butters, face and body scrubs, botanical soaps, and more.

16. Butterfly Dreams & Angel Tings (Christin Buckley) — Spiritual Wellness/Candles | angeltings.com

Your cozy spiritual sanctuary for healing and good vibes! Handcrafted gemstone-infused candles, intention oils, sprays, and ritual kits. Also offers tarot, oracle, and intuitive readings.

17. Kushae by BK Naturals — Feminine Care | kushae.com

The #1-rated OB/GYN-made feminine wash in America! Non-toxic, fragrance-free, sulfate-free, and made with natural ingredients.

18. Good Beard Day — Men's Grooming/Lifestyle | goodbeardday.com

Premium beard care and lifestyle brand! Beard oil, beard bars, tees, hoodies & more. Plant-based & vegan beard oil that assists with growth and moisturizing.

19. Glamour Chateau Beauty Supply (Ebony Janay) — Beauty Supply/Vendor Events | @glamourchateaubeautysupply

Hair care, cosmetics, skincare & more with fast delivery! Also hosts the annual Glamour Awards and Summertime Pop-Up Experience vendor events.

FASHION & STYLE

20. Jibri — Plus Size Fashion | jibrionline.com

Sizes 0-4 (10-28). Gorgeous, elevated plus size fashion.

21. Zelie for She — Plus Size Fashion | zelieforshe.com

Sizes XL-XXXL. Chic, body-positive fashion for every curve.

22. KIN by Kristine — Plus Size Fashion | kinbykristine.com

Sizes 14-26. Thoughtfully designed fashion for real bodies.

23. Christian Omeshun — Plus Size Fashion | christianomeshun.com

Sizes 12-32. Bold, expressive fashion for every woman.

24. eleven60 — Plus Size Fashion | myeleven60.com

Sizes 10-28. Fashion-forward plus size designs.

25. And I Get Dressed by Kellie Brown — Plus Size Fashion | andigetdressed.com

Sizes 10-32. Style inspiration and fashion for the full-figured woman.

26. Elizabeth Saint James — Plus Size Fashion | elizabethsaintjames.com

Sizes S-6X. Inclusive, elegant fashion for all bodies.

27. Curvaceous Couture — Plus Size Bridal | curvaceouscouture.com

Sizes 16-32W. Stunning bridal gowns for plus size brides.

28. Jolie X Noire — Plus Size Fashion | joliexnoire.com

Sizes XS-4XL. Fashion celebrating the beauty of all bodies.

29. Majority Full Figured — Plus Size Fashion | majorityfullfigured.com

Sizes L-3XL. Stylish, confident plus size fashion.

30. Courtney Noelle — Plus Size Fashion | shopcourtneynoelle.com

Sizes XL-XXXL. Contemporary plus size fashion.

31. August Raye — Plus Size Fashion | shopaugustraye.com

Sizes 10-32. Effortlessly chic plus size designs.

32. Kelly's Kloset — Fashion | kellyskloset.net

Fashion for every woman, every occasion.

33. Crave Dior — Plus Size Fashion | cravediorboutique.com

Luxurious plus size fashion.

34. Curve Athletics — Plus Size Activewear | curveathletics.com

Athletic wear that moves with your curves.

35. Paint by Shawn Denise — Plus Size Fashion | paintbyshawndenise.com

Artistic, expressive plus size fashion.

36. Tamela Mann Collection — Plus Size Fashion | tamelamann.com

Fashion by gospel music icon Tamela Mann.

37. RCLX — Plus Size Fashion | shoprclx.online

Bold, inclusive fashion for all.

38. Brandon Kyle Collection — Plus Size Men's Fashion | brandonkylecollection.com

Elevated men's plus size fashion.

39. Deztinni Designs — Denim & Handmade Accessories | linktr.ee/Deztinni

The BLU Experience — premium denim & handcrafted accessories for Denim Dolls and Denim Daddies. Dare 2 B Different!

40. Roots of Fatima (Aquila Benjamin) — Wearable Art/Fashion Design | linktr.ee/Rootsoffatima

Inspired by Black culture and iconic moments in fashion — wearable ART! Featured in Harlem World Magazine, nominated for Outstanding Designer.

41. Moore Divahs LLC (Shay Tate Moore) — Fashion Design/Seamstress | @mooredivahs_llc

Fashion designer, seamstress & self-taught embroidery artist based in Rock Island, Illinois.

42. Chetoni Designs — Crystal Jewelry/Handcrafted Apparel | chetonidesigns.squarespace.com

A mother-daughter brand creating handcrafted copper wire-wrapped crystal jewelry, hand-dyed apparel, and custom creations made with intention and spiritual inspiration.

43. INOLA OJEN — Luxury Inclusive Footwear | inolaojen.com

Luxury shoes in sizes US 4-15, handcrafted in Italy. Wide widths & extended sizes!

44. KAHMUNE — Luxury Inclusive Footwear | kahmune.com

Luxury footwear for every shade of nude. Sizes US 4-13, inclusive of wide widths.

45. Salone Monet — Inclusive Luxury Footwear | salonemonet.com

Luxury shoes designed for everyone — wide widths, extended sizes, and inclusive nude shades for all skin tones.

FOOD, DINING & WELLNESS

46. Pee Wee's Soul Food Restaurant (Will Clay, Rock Island, IL) — Soul Food/Cajun-Creole | peeweesqc.com

Family-run since 2017, named in honor of Wayland 'Pee Wee' Clay Sr. Smothered chicken, shrimp po'boys, gumbo, oxtails & more! 4.7 stars on Google. Located at 2035 Martin Luther King Drive, Rock Island.

47. Soul Ties Restaurant (Davenport, IA) — Dining

A Davenport gem serving up community and good food.

48. Celebrities Beauty Supply & Woke Smoothie Bar (Davenport, IA) — Beauty Supply & Health/Dining | wokeseamoss.com

Black-owned beauty supply and smoothie bar. Each drink is named after a civil rights leader!

49. Haire's Gulf Shrimp (Aisha Murff) — Seafood/Restaurant | hairesgulfshrimp.com

Chicago's most famous gulf shrimp spot with two locations. As seen with Chance the Rapper!

50. Bell's Master Blend — Gourmet Sauces/Seasonings | bellsmasterblendsauces.com

Family-owned Atlanta brand specializing in premium gourmet buffalo wing sauces. Available at Walmart!

51. Hot Grease — Soul Food Pop-Up | hotgreaseco.com

Black, queer-owned, women-led fish fry pop-up. Southern-style crispy fish with a side of culture, care, and community.

52. Supper Club 90 — Dining/Food | supperclub90.com

Delicious food — those sliders were everything!

53. Milkshake and Cookies — Bakery | Plainfield, IL — 3122 S. Route 59, Unit 108

Warm cookies made daily in Plainfield, Illinois.

54. Teas for Tots — USDA Organic Children's Teas | teasfortots.com

Chicago-made USDA organic teas curated for children but enjoyed by the whole family!

55. BLK & Bold Specialty Beverages — Coffee & Tea | blkandbold.com

America's first Black-owned nationally distributed coffee & tea brand, founded in Des Moines, Iowa! In 11,000+ stores. Donates 5% of revenue to youth nonprofits.

56. Cafe Moss ATL — Sea Moss/Wellness | cafemossatl.com

Atlanta-based Black-owned sea moss gel brand. High-quality sea moss gels in amazing flavors. Boosts immunity, improves gut health, increases energy!

57. Love Cork Screw (Chrishon Lampley) — Black-Owned Wine/Lifestyle | lovecorkscrew.com

The first African-American woman to go national with a wine brand in the Midwest! Award-winning red, white & rose wines. As seen on WGN, CBS Chicago & Wine Enthusiast Magazine!

BOOKS, EDUCATION & MEDIA

58. Allyson M. Deese — Author/Multi-Business Owner | allysonwrites.com

Author & multi-business owner based in Asheville, North Carolina.

59. House of Shee by Rasheedah (Rasheedah Nicole Williams) — Custom Handcrafted Pens & Bracelets | @sheedahboo2u

Custom hand-crafted beaded pens and bracelets — beautifully made with personality and flair!

60. Honey & Hue Bookstore — Black-Owned Bookstore | honeyandhuebookstore.com

An upscale bookstore dedicated to building community & bridging literacy gaps. Beverly, Chicago.

61. Marlee Loves Math (Dr. Marrielle Myers) — Children's Math Books | marleelovesmath.com

Research-based picture books helping kids build confidence and a positive math identity.

62. Everyday Black / Evryday Blk Magazine — Magazine | addierawr.com

A free bi-monthly digital magazine for everyday Black excellence! Subscribe free. Also includes a Black-Owned Business Directory!

63. Addie Rawr — Black Owned Business Shopping Guide | addierawr.com

Creator of the Black Owned Business Shopping Guide & Evryday Blk Magazine. Designer of My Beautiful Fluff's Dream Out Loud journal and My Beautiful Canvas!

64. Damon Lamar Reed — Visual Art/Public Art | linktr.ee/damonlamarreed

2025 Choose Chicago Artist of the Year. Known for powerful murals across Chicago.

65. In Podcast Mode / The Conversational Deck — Card Game/Media | inpodcastmode.com

A conversation card game with 120 questions across 8 topics. Perfect for date nights, girls trips, and gatherings.

66. Raw Talent Performing Arts — Arts/Education | rtperformingarts.org

BIPOC youth arts education organization in Chicago providing culturally relevant arts education.

COMMUNITY, APPS & MARKETPLACES

67. Mirrya — Black Shopping App | miiriya.com

Shop from Black-owned businesses in one place. Available on iOS & Google Play.

68. Blac Funds Matter — Subscription Box | blacfundsmatter.com

A monthly subscription box celebrating and supporting Black-owned businesses.

69. Shades of Color — African American Gifts/Stationery | shadescalendars.com

Black-owned since 1995 — uplifting African American calendars, gifts, stationery & home decor. 30+ years in business!

70. Pearl & Paw — Pet Treats/Wellness | pearlandpaw.com

Vibrant superfood pet treats using ingredients like spirulina and turmeric.

BUSINESS, TECH & ENTREPRENEURSHIP

71. Issa Look Posing Class (by Tazah) — Photography/Education | @issalook.posingclass

Learn how to pose and show up confidently in front of the camera. A game-changer for entrepreneurs and creators!

72. Worthy By Design, LLC — Design/Lifestyle | Visit Website

A design and lifestyle brand built on purpose and excellence.

73. A. Renee Creative Studio — Creative Studio/Design | @a.renee.creativestudio

A creative studio bringing visions to life with intention and artistry.

74. The Mommy Phranchise — Christian Mom Community/Coaching | @themommyphranchise

Empowering Christian Millennial Moms to connect, grow and thrive through Coaching, Community & Faith.

75. Michelle Thames — Visibility Strategist/Speaker | michellethames.com

Helping women turn visibility into opportunities. Host of The Visibility Lounge & Connected & Paid Live!

76. Apryl Beverly / AskAIPro — AI Copywriting/Business Education | sentencedtoai.com

The AI PRO — teaching AI skills that pay. Founder of AskAIPro, the world's first culturally intelligent AI copywriting tool. $3B in sales, featured in Black Enterprise.

77. UnCloned Brand — Branding/Digital Products | audriarichmond.shop

Teaching entrepreneurs how to build an UnCloned Brand and become the obvious choice in their industry!

78. AI With Shawn (Shawn Every) — Certified AI Consultant/Speaker/Author | @aiwithshawn

Helping women get their capacity back through AI. Host of Her Reset: A Half-Day AI Experience.

79. The Brand Called DJ (Lady J) — Lifestyle/Styling/Entrepreneurship | @thebrandcalledj

Stylist, motivator, plus model, queen, entrepreneur & writer.

DESIGN & MARKETING

80. Creole Solutions — Language Services/Tech | creolesolutions.com

Haitian-owned, MWBE-certified language services firm specializing in Haitian Creole translation and interpretation.

81. Danie Lyn The Brand — Shopify Design & Marketing | dlynthebrand.com

Refined Shopify design & structured marketing for e-commerce brands ready to scale with intention.

82. Rework'd Design Services — Branding/Web Design/Marketing | getreworkd.com

Brand development, content production & marketing design for creative brands and solopreneurs.

83. Couture Copywriting — Website Copy/Email Marketing | couturecw.com

Crafting website and email marketing copy that cuts through the noise and connects your brand with the people who matter most.

84. Prisma Kind Design (Sha'mya Jones) — Brand & Graphic Design | @prisma.kind.design

Neurocreative brand and graphic designer building brands how your brilliant brain actually works.

NAVY PIER SMALL BUSINESS ACCELERATOR COHORT

Proudly sponsored by BMO and curated through Sunshine Enterprises — these are my fellow inaugural cohort members. Support them all!

85. Creativiti Custom Designs and Events (Ticina Williams) | creativiti.com

86. Gaia Designs by Q (Quianda James) | gaiadesignsbyq.com

87. Hemp Heals Body Shop Inc (Tiffany Joi O'Neal) | hemphealsbodyshop.com

88. Kingston James and Company (Tanya Scruggs) | kingstonjamesco.com

89. MapMan Chicago (Roger Archie) | mapmanchicago.com

90. PetTee Apparel (Takina De Lacy) | petteeapparel.com

91. The Romel Collection (Anthony Lighthall) | theromelcollection.com

92. Wine Night Game (Taelor Smith) | winenightgame.com

DUSABLE VILLAGE VIBE MARKET VENDORS

93. Simple Creations by T | @simplecreationsbyt

94. Lotus Noir Co. | lotusnoir.co — Black owned. Woman owned. Chicago's Home.

95. HB Dojo / HeArtWork By DOJO (Community Corey LLC) | hbdojo.com — Where love heals and prevents the next bully. Use code HEART for 10% off!

I AM SHE EXPO FINDS

96. The Krafty Chick — Handmade Jewelry & Accessories | thekraftychick.com

97. Delali Robinson Cosmetics | delalicosmetics.com

IOWA PRIDE

98. The Joy of Curls (Joy Hankins) | thejoyofcurls.shop

Iowa-based plant-based hair & skincare. Grand prize winner of the Hy-Vee OpportUNITY Pitch Competition! Named Glamour Magazine's Best for Curly Hair 2024. Donates products to kids in foster care!

99. Denim Doll Studio | linktr.ee/denimdollstudio

An eclectic space to create + connect on Chicago's Southside — crafts, events & creative chaos!

BONUS BRANDS — Because 100 Wasn't Enough!

100. Black Girl Vitamins | blackgirlvitamins.co

Bridging the health gap for Black women! Science-backed supplements backed by a medical team of Black women doctors. Over 1 million customers! Official vitamin sponsor of the Atlanta Dream.

101. Eleven22Shoes | eleven22shoes.com

Wide calf boots for the fashion forward woman! Founded because 67% of women cannot fit standard size boots. 216K followers and counting!

102. So Curious / Justin Made That | shop.socurious.co

Building a stationery company bigger than Hallmark — from his apartment! Greeting cards, art prints, and Love Notes From The Universe card deck.

Final Thoughts

This list took time, intention, and love to build — because that's what these businesses deserve. Every single brand on this list is owned by someone who woke up and decided to bet on themselves. Someone who built something from nothing, showed up at vendor events, shipped packages, created content, and kept going even when it was hard.

When you support Black-owned businesses, you're not just buying a product. You're investing in a dream, a family, a legacy.

So bookmark this list. Share it with your friends. Tag brands you know. And keep shopping Black — not just on Juneteenth, but every single day.

Happy Juneteenth. We are still here. We are still building. 🖤✊🏾

Brittany Washington is the Founder & CEO of My Beautiful Fluff, a body-positive plus-size lifestyle brand serving women in sizes 1X-7X. Shop at mybeautifulfluff.com

Know a Black-owned brand that should be on this list? Drop it in the comments below!