About Us

My Beautiful Fluff

OUR BRAND STORY

Founded by Brittany Washington • Davenport, Iowa

Growing up in Rock Island, Illinois, Brittany Washington’s mother gave her a nickname: Fluffy. It was said with love — the kind of word that wraps you up rather than pins you down. But the world outside her family didn’t share that warmth. As a plus-size girl, Brittany grew up in a culture that told her beauty had limits, that fashion had a ceiling, and that representation was a luxury she couldn’t expect.

She heard those messages for years. And for years, she believed them — until she didn’t anymore.

“Growing up plus size, I often struggled to find clothes that fit both my body and my confidence. I created My Beautiful Fluff to fill that gap — for myself, and for every woman like me.”
— Brittany Washington, Founder & CEO

The turning point came when Brittany decided to go natural — to embrace her curls and the full, unfiltered version of herself. She went looking for a t-shirt: one of those joyful, colorful afro-celebration tees she kept seeing everywhere. A small thing, really. Except it wasn’t there. Not in her size. Not in any plus size. The shirts stopped at 3X, and even then, the designs were built for men.

“I knew there had to be something for me,” she said. And when she couldn’t find it, she made it.

The brand started as Curvaceous Curls — a celebration of natural hair. But as Brittany searched for manufacturers, something shifted. She realized she wasn’t just making a shirt about hair. She was making a statement about bodies. About worth. About the right to take up space and feel beautiful doing it.

She thought of that childhood nickname. Fluffy. It applied to hair and body both. It was soft and strong at the same time. It was hers. So Curvaceous Curls became My Beautiful Fluff — and the first design, naturally, was called Curvaceous Curls in its honor.

“I wanted My Beautiful Fluff to be empowering, motivating, and encourage women to love themselves as they are. Self love means loving yourself as you are today and embracing the beauty within.”
— Brittany Washington

By the Numbers

Years building the brand

7XL

Size range — because everyone deserves to be here

11K+

Community members on Instagram

Retail & marketplace partners carrying MBF products

Before My Beautiful Fluff became what it is today, Brittany was working as an area manager. Then came a disability diagnosis — rheumatoid arthritis and fibromyalgia — that changed what her days could look like. Traditional work was no longer possible. She had to find another way.

She tried other paths first. An Amazon store. Different ventures. But nothing felt like her. Nothing felt like purpose. And then she returned to the brand she’d started — the one built from her own hunger for representation — and poured everything into it.

“After becoming disabled and losing my ability to work in a traditional job, entrepreneurship became both a form of healing and a platform to help others.”
— Brittany Washington

What looked like a setback was, in fact, an opening. Brittany joined business accelerator programs through GoDaddy and Amazon. She studied, adapted, and built an eCommerce engine that could sustain a full lifestyle brand. She didn’t shrink her dreams because life got harder. She expanded them.

What started as a single t-shirt has grown into a full lifestyle brand. Today, My Beautiful Fluff offers body-positive graphic tees up to 7XL, handpicked accessories, beauty tools, journals, and the My Beautiful Canvascoloring book. That book in particular has opened doors to national retail — My Beautiful Canvas is available online at both Walmart and Barnes & Noble, putting body-positive representation on some of the biggest shelves in the country. Each product, wherever it lives, carries the same intention Brittany had on day one: to make a plus-size woman feel like she belongs exactly where she is.

One of the brand’s most popular designs is the Thick and Fluffy waffle tee — a community-born piece submitted by a pageant queen and brand ambassador who is also a makeup artist. That’s not an accident. It’s the model. At My Beautiful Fluff, the community doesn’t just wear the clothes — they help create them. MBF has a dedicated section where anyone can submit their own t-shirt ideas, because Brittany has always believed that the best designs come from the women who need them most. If you can dream it, she’ll help build it.

The Fluffy Community — as the brand’s growing family is lovingly known — is at the center of everything. Through the blog, events, pop-ups near the Quad Cities and beyond, and a thriving social presence, MBF has built something rarer than a brand: a space where women are celebrated right now, not after the weight loss, not after the glow-up, not someday. MBF’s full product line is also carried on Amazing Black, a curated marketplace dedicated to Black-owned brands, and Honey and Hue — a beloved Black-owned bookstore and community hub — where MBF’s books and products find readers who are already seeking exactly this kind of representation.

Community giving has always been woven into the brand’s DNA — My Beautiful Fluff donates and supports nonprofits tied to sickle cell awareness, autism advocacy, and mental health. When Brittany’s son Joshua, who is on the autism spectrum, was inspired by the coloring books to create his own — for children like him — she committed to helping him bring it to life. Because My Beautiful Fluff was never just about Brittany. It was always about what happens when one woman decides to build what the world told her couldn’t exist.

As Featured In

Fab U Plus • Curvicality • Size Overated Magazine • SwagHer Magazine • Merchant Maverick • The Curvy Fashionista • IowaWORKS Women in the Workforce • Amazing Black • Honey and Hue

Brittany is developing MBF’s first inclusive cut-and-sewn collection — moving beyond print-on-demand into fully designed garments built for curves from the first sketch. A new coloring book for teens and tweens is in the works, born from a conversation with a middle school counselor at an autism event who said: “We need something like this for kids.” And her Dream Out Loud: For Big Dreams and Bold Moves entrepreneur journal — forged from ten years of building MBF — launched to help the next generation of founders think like CEOs. One day, she hopes to establish a grant for entrepreneurs with disabilities, because she knows firsthand what it costs to build something when the system wasn’t designed for you.

“My goal is to continue creating tools and spaces that help women feel seen, inspired, and empowered to chase their dreams unapologetically.”
— Brittany Washington

Flaunt Your Fluff.

You don’t have to earn the right to feel beautiful. You already have it. My Beautiful Fluff exists to remind you — in everything we make — that your body is not a problem to be solved. It’s a reason to celebrate.

@shopmybeautifulfluff

My Beautiful Fluff

She Couldn’t Find It. So She Built It.

From Curvaceous Curls to My Beautiful Fluff

By the Numbers

When Life Forced Her to Dream Bigger

More Than Clothing. A Community.

As Featured In

The Dream Doesn’t Stop Here

Flaunt Your Fluff.

My Beautiful Fluff

She Couldn’t Find It. So She Built It.

From Curvaceous Curls to My Beautiful Fluff

By the Numbers

When Life Forced Her to Dream Bigger

More Than Clothing. A Community.

As Featured In

The Dream Doesn’t Stop Here

Flaunt Your Fluff.

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